World Tourism Day 2023

World Tourism Day 2023


The World Tourism Day  is celebrated every year on 27 September.

Theme of World Tourism Day 2023

This World Tourism Day 2023, the UNWTO, under the theme “Tourism and green investment” highlights the need for more and better-targeted investments for the Sustainable Development Goals, the UN roadmap for a better world by 2030. Now is the time for new and innovative solutions, not just traditional investments that promote and underpin economic growth and productivity.

historical backfround

The World Tourism Day 2023 was celebrated for the first time during 1980. This day was coined to raise awareness regarding the importance of the tourism industry. The UNWTO General Assembly established the day. This day was decided to be celebrated as the adoption of the UNWTO Statutes that was initiated on 7 September 1970.


When we talk about World Tourism Day, it reflects an immense significance. This day serves as a reminder to make the audience understand the influence of tourism. Moreover, it also regards cultural exchange and economic growth among different countries.

What is the Scenario of Tourism in India?

  • India attracted a lot of travellers in the past due to its fabled wealth. Visit of Hieun-tsang, a devout Chinese Buddhist is an example of this.
  • Pilgrim Travel got a boost when Emperors like Ashoka and Harsha started building rest houses for pilgrims.
  • Arthashastra’ pointing out the importance of the travel infrastructure for the state, which played an important role in the past.

What are the Initiatives Related to Tourism?

  1. Buddhist Conclave
  2. Swadesh Darshan Scheme
  3. Dekho Apna Desh Initiative
  4. Iconic Tourist Site


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