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Swachh Sagar, Surakshit Sagar- Coastal Cleanup campaign

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Swachh Sagar, Surakshit Sagar- Coastal CleanUp campaign

Recently, the Ministry of Earth Sciences has started a Coastal Cleanup Campaign to clean 75 beaches across the country in 75 days under the Clean Sagar, Safe Sagar campaign.

Swachh Sagar, Surakshit Sagar Campaign

  • It is the first and longest running coastal clean-up campaign of its kind in the world, with the largest number of people participating. The campaign will culminate on “International Coastal Cleanup Day” (17 September 2022).
  • The purpose of this day is to raise public awareness about the accumulation of litter on the oceans, beaches and its negative effects.
  • Globally, “International Coastal Cleanup Day” is observed every year on the third Saturday of September.
  • Through this campaign, the aim of massive behavior change among people is to raise awareness about how the use of plastic is destroying marine life.
  • A mobile app “Eco Mitram” has been launched to spread awareness about this campaign and to register the general public for voluntary participation in the beach cleaning activity.

Objective of Swachh Sagar, Surakshit Sagar Campaign

  • To carry out cleanliness drive on the entire coastline of India.
  • Reducing marine litter.
  • Minimize use of plastic.
  • To encourage segregation of waste at source and waste management.

Importance of clean ocean

  • The ocean is an important source of nutrition, especially for people in the world’s poorest countries.
  • With large numbers of people dependent on primary food sources such as fish for protein, fisheries and aquaculture directly or indirectly support the livelihoods of approximately 540 million people (8% of the world’s population).
  • Excessive fishing, loss of biodiversity and possible extinction of species have put pressure on these limited resources. This can lead to famine, poverty, and war and conflict.
  • Sustainable management of the ocean is the only solution to global prosperity and peace.

Source – PIB

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