Promotion of Tribal Products for North East Region (PTP-NER 2.0)
Why in news
The Tribal Cooperative Marketing Development Federation of India Ltd. (TRIFED) has launched phase 2 of the ‘Promotion of Tribal Products for North East Region’ (PTP-NER 2.0) scheme.
About the Promotion of Tribal Products for North East Region’ (PTP-NER 2.0) scheme:
- It is a Central Sector schemewhich was launched by the Ministry of Tribal Affairs.
- Vision: To strengthen livelihood opportunities for tribal artisans through increased efficiency in procurement, logistics and marketing of tribal products.
- It will be implemented in the States of Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Tripura and Sikkim.
It is being implemented in two phases:
- In the First Phaseof the scheme, 8 states and 38 districts were covered. Organisation of 64 Tribal Artisans Empanelment Melas (TAeM) were done by the teams of TRIFED and North Eastern Handicrafts and Handlooms Development Corporation (NEHHDC).
- In the Second Phase of the scheme, 29 districts will be covered by the teams of TRIFED and NEHHDC to reach out to tribal artisans and showcase their cultural heritage.
Significance of the Scheme
- It will strengthen the job opportunities for tribal artisans by promoting their products.
- It will improve tribal products’ global value chain and create sustainable livelihoods for tribal communities.
- The scheme would uplift the socio-economic status of tribal artisans while preserving and promoting their rich traditional craftsmanship and cultural heritage.
Source – PIB
