IBF (Indian Broadcasting Foundation) to be renamed as Indian Broadcasting and Digital Foundation
- The Indian Broadcasting Foundation (IBF), is being renamed as Indian Broadcasting and Digital Foundation (IBDF), as it expands its purview to cover digital platforms to bring all digital (OTT) players under one roof.
- Extended coverage will bring broadcasters and OTT (over-the-top) platforms under one roof. This decision was taken in view of the substantial jump in their viewership during the COVID- 19 pandemic.
How will the platforms be regulated?
- For regulation, the IBDF is considering forming a new wholly owned subsidiary, which will handle all matters of digital media.
- A self-regulatory body called Digital Medic Content Regulatory Council (DMCTC) will also be set up for the digital OTT platform.
Indian Broadcasting Foundation (IBF)
- IBF is an integrated representative body of television broadcasters, established in About 250 Indian television channels are associated with it. IBF India serves as the spokesperson for the broadcasting industry. It is the parent organization of the Broadcasting Content Complaints Council (BCCC) established in 2011 to investigate complaints related to content.
Source – Indian Express
