Recently the lawmakers of the European Union (EU) have issued rules on online content for large technology companies.
With the help of these rules, large technology companies (such as Facebook, Google, Microsoft, Amazon, Apple etc.) can put broad restrictions on the way content is managed.
Key provisions of the new rules include reducing targeted advertisements for minors. Also, dark patterns have been banned. Under this, various tricks (attention attempts or deceptive techniques) are used by companies to influence users to perform activities they do not wish to do.
These are highly dependent on people and businesses. Many issues like privacy, security, antitrust etc. have appeared in the working of these giant technology companies. They have enough power to shape the perception of the users.
Leading national efforts to revitalize the online space, the European Union has introduced two key rules for a transparent and accountable online platform:
- The Digital Services Act will be enacted to create a secure digital space, protect the fundamental rights of users and make technology companies more accountable for the content on their platforms.
- The Digital Markets Act will be enacted to strengthen control over giant technology companies as digital gatekeepers and to establish a level playing field to foster innovation, growth and competition.
Initiatives taken in India:
- Information Technology (Intermediate Guidelines and Digital Media Code of Conduct) Rules, 2021.
- Digital commerce for Open Network (ONDC) etc.
Source – The Hindu