Broadcast Audience Research Council (BARC)

Broadcast Audience Research Council (BARC)

Recently the Ministry of Information and Broadcasting has asked Broadcast Audience Research Council (BARC) to issue Television Rating Point (TRP) for news channels.

TRP is a means of determining which programs are most viewed. TRP is an indicator of audience choice.

BARC calculates TRP using BAR-O-Meter.

About BARC-

  • It is a joint industry body. It is established by the stakeholder bodies. These stakeholders include broadcasters, advertisers and advertising and media agencies.
  • BARC manages a transparent, accurate and inclusive TV viewer measurement system.

Source – The Hindu


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