Broadcast Audience Research Council (BARC)
Recently the Ministry of Information and Broadcasting has asked Broadcast Audience Research Council (BARC) to issue Television Rating Point (TRP) for news channels.
TRP is a means of determining which programs are most viewed. TRP is an indicator of audience choice.
BARC calculates TRP using BAR-O-Meter.
About BARC-
- It is a joint industry body. It is established by the stakeholder bodies. These stakeholders include broadcasters, advertisers and advertising and media agencies.
- BARC manages a transparent, accurate and inclusive TV viewer measurement system.
Source – The Hindu
